Showing posts with label Bose. Show all posts
Showing posts with label Bose. Show all posts

Wednesday, June 12, 2013

Bose Releases 2 New Products


Bose has revealed two new products: the Soundlink Mini Bluetooth Speaker and QuietComfort 20 in-ear headphones, both of which are quickly creating quite a buzz. 

The new Soundlink Mini Bluetooth Speaker is an obvious move to compete in the emerging ultra-portable Bluetooth speaker market, with products such as the Beats by Dre Pill or the Jawbone Jambox already available.  The Soundlink Mini, weighing about 1.5 pounds and sitting at about seven inches in length, provides exceptional sound, with loud audio that does not get distorted at higher volumes.  It utilizes a Bluetooth technology that can remember up to six devices when paired and, additionally, it offers wireless charging due to an included charging pad.  Early reports indicate that the battery can last up to seven hours on a single charge.  Bose also offers fun blue, orange, and green covers for the speaker, which disappointingly, will set you back an extra $25. 

With the QuietComfort 20 In-Ear headphones, Bose has put its famous noise-cancelling greatness on full display.  To start, these are the first in-ear noise cancelling headphones that Bose has manufactured.  They use a dual-microphone system which recognizes volume levels inside the headphone along with outside noises and adjusts in order to fully eliminate any outside sound.  Bose, however, has recognized that total outside silence is not always practical, so they have created a new listening mode, called “Aware Mode,” which allows the listener to press and button and listen to low level music and still have a conversation or listen to an announcement.  These headphones come with a lithium ion battery and are said to provide up to 16 hours of continuous use. 

Be on the look out for a full review of both products, once they are officially released later this summer. 



Bose SoundLink Mini Bluetooth Speaker
Price: $199
Available: July 1 (Pre-Order Here)


Bose QuietComfort 20 Earbuds
Price: $299 
Available: August 1 (Pre-Order Here)



 

Thursday, February 28, 2013

Rory McIlroy Signs Endorsement Deal With Bose

The #1 pro golfer in the world, Rory McIlroy, has linked up with audio giant, Bose Corp. With the deal, McIlroy will serve as a global brand ambassador for the company. Until now, Bose has shied away from the idea of signing celebrities or athletes to endorsement deals, but I guess they too have given in to the celebrity endorsement trend. The deal seems to me like a perfect marriage, as Rory is a perfect choice for the upscale audio company. Now that Bose has entered the celebrity endorsement market, don't be surprised if we hear about another signing soon.





Video of Rory McIlroy trick shot at Bose Announcement.