Regardless of who was right or wrong, we will now see what ways both companies turn. Monster Audio has already announced a number of new "Celebrity" headphones at the recent CES convention earlier this month in Las Vegas. As soon as I get all the information, I will be sure to write a full post about all of the new product announcements. Another reason why Monster Audio has decided to drop Beats Audio is their newest venture in the headphone world, SOL Republic. The son of Monster Audio President, Noel Lee, has created a new headphone maker earlier this year, so expect more product announcements out of Sol Republic now that Beats is out of the picture. Don't be surprised if SOL Republic announces a new line of headphones by a famous artist (they already have an endorsement deal with Steve Aoki). My money is on another famous DJ, but this is all speculation.
When asked about the split, Lee said, "We had a great run together. We couldn't have done it without Jimmy [Iovine] and Dre, but they have a different vision of what Beats wants to be, and we want to go onto our next phase of audio and headphones. It ran the course, and it's time for both of us companies to do our own thing."
As soon as I heard of the split, I got flashbacks to May, when 50 Cent announced he was cutting out Sleek Audio and would be creating his own audio line. Just like 50, it seems like Jimmy and Dre want full control of their business venture. 50 Cent bought a small audio company, Kono Audio, and developed his own audio company, SMS Audio. This way he has all the power in addition to all the risk. Even though Beats Audio is very different than 50 Cent's SMS Audio, it still always comes down to money, ego and control of the business.