Tuesday, September 4, 2012

Monster Audio Partners with Viacom on New DNA Headphones

Monster Audio continues its revolution of the headphone market with another new marketing scheme. First, they sign rapper/producer, Dr.Dre, and create the Beats by Dre headphone line. Next, they partner with upscale clothing brand, Diesel. Today, Monster announced they will be collaborating with television giant Viacom for their newest product, the DNA Headphones.

With the deal, the new DNA Headphones will be on display all over Viacom's cable television channels, specifically MTV and VH1. During this Thursday's MTV Video Music Awards, each presenter and performer will receive special chrome versions of the new headphones.

Monster hasn't revealed much about the new DNA Headphones, although they have announced the headphones include a new "sound technology." The headphones have a September release in the United States, and an October release in Europe. The over-ear model will retail for $200 and will be available in black, white, cobalt blue and teal. The in-ear model will set you back $100, and are available in black and white.

For more details, click here.

1 comment:

Phiaton said...

I like the style. Not your traditional look but I like it.

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