Tuesday, August 7, 2012

Will.i.am Collaborates with Beats by Dre for EKOCYCLE Recycled Headphones

A few days ago, it was announced that Will.i.am, of the Black-Eyed Peas, teamed up with Coca-Cola to form EKOCYCLE. This new initiative encourages recycling through products made in part from recycled materials. Beats by Dre will be one of the many brands that will join the Ekocycle brand campaign. This fall, Beats will begin selling an Ekocycle model of its signature Studio Headphones, which will be made partially from recycled materials.  More more information about the initiative, Click Here.


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