Wednesday, August 15, 2012

KickStarter Project Makes Your Beats/Bose Headphones Wireless

I came across this KickStarter project that lets you convert your Beats Solo, Studio or Bose Headphones into wireless headphones.  The device is created by a company called EarTop Technologies. The company was created by two college students whose aim is to "become the international market leader in the production and sales of wireless solutions for business professionals and average consumers." Their first product is called "Flow." It is a headphone accessory that lets you eliminate the need for cords. Some of the "Flow" features include a 12 hour battery, 2 noise canceling microphones, Blue tooth technologies, APTX high quality wireless audio codec, and a 30 foot wireless range. At this point, the upstart company is looking to expand to other models of headphones and possibly, develop their own headphones altogether. From first glance, some positives include the incorporation of LED lights, 30 foot wireless range and a long 12 hour battery.

While I admire the idea, I just don't think it's going to be a hit for many reasons. First off, the adaptor only works for a very limited amount of headphones. Beats by Dre already sells a wireless Solo model and I'm sure at some point in the near future they will unveil a wireless Studio one as well. Even if they were to develop a Flow adaptor for each of the most popular headphones, I think that companies are going to start making all of their headphone wireless which will eliminate the need for the adaptor. Because their target market is too small, I would have to say at this point their current business model is slightly flawed, but that doesn't mean they can't succeed.

In my opinion, the company's best next step would be to either try and sell the technology to an established audio company which can incorporate it into their current headphones, or to develop their own line of headphones. With all this said, I wish all the best to EarTop Technologies and hope they find tremendous success.

If you would like to back the project, or just learn more information about the device, Click Here.



Beats Solo 2 Wireless said...

Some of the "Flow" features include a 12 hour battery, 2 noise ...

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