Thursday, February 28, 2013

Rory McIlroy Signs Endorsement Deal With Bose

The #1 pro golfer in the world, Rory McIlroy, has linked up with audio giant, Bose Corp. With the deal, McIlroy will serve as a global brand ambassador for the company. Until now, Bose has shied away from the idea of signing celebrities or athletes to endorsement deals, but I guess they too have given in to the celebrity endorsement trend. The deal seems to me like a perfect marriage, as Rory is a perfect choice for the upscale audio company. Now that Bose has entered the celebrity endorsement market, don't be surprised if we hear about another signing soon.

Video of Rory McIlroy trick shot at Bose Announcement.

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