Thursday, May 24, 2012

Usain Bolt Partners with SOUL Electronics

Track and field star, Usain Bolt, has partnered with SOUL Electronics. Although at this point not much is known what this collaboration will mean to the superstar Olympian's fans, we do know that SOUL is planning on manufacturing a line of Bolt Headphones that will be available in the next few months. The Bolt line of Headphones will include a Bluetooth ear bud model with removable safety hooks, as well as a version of Soul's SL300 Headphones (see picture below). The line will most likely be available by the start of the 2012 London Summer Olympics.

Interestingly, many of Beats by Dre's competitors have recently been signing athletes and celebrities to further emphasize the celebrity brand and bring in a new demographic. Earlier this year, SMS Audio signed Jersey Shore's DJ Pauly D, SkullCandy partnered with supermodel Kate Upton in addition to their growing list of NBA player endorsers, and now SOUL has Olympic Superstar, Usain Bolt. Each company has decided to go in different directions, and it will be interesting to see which is the most successful.

No comments:

Post a Comment